Hurricane Preparedness Guide for the 2025 Season

There are few things in life that hold as much value as time. It’s often filled with family, meaningful experiences, progress, and everything in between. Because time feels endless, it’s easy to view preparing for something uncertain—like a hurricane—as unnecessary or premature. But as William Shakespeare once said, “Better three hours too soon than a minute too late.” When it comes to hurricane preparedness and protecting property from severe weather, this couldn’t be truer.

At MBCI, we’re committed to providing high-quality products that, when properly installed and maintained, help protect what matters most. As hurricane season begins, our team is focused on ensuring that you, your customers, and the properties they value are as safe and secure as possible.

In this blog post, you’ll find a hurricane preparedness guide tailored for contractors, featuring essential supplies and safety recommendations to help your customers get ready for severe weather. We’ve also highlighted storm-resistant materials, including Miami-Dade certified products, for those looking to invest in durable, code-compliant metal roofing solutions.

Food and Water

Let’s start with the basics. It’s important to have a sufficient stock of food and water on hand for emergencies during hurricane season. Ideally, you should advise homeowners to store a three-day supply of water and food for each individual in their household. Be sure to consider any children or nursing mothers, as they typically require more water and nutrition than the average adult.

First Aid Essentials

A comprehensive first aid kit is crucial in any emergency situation. When professional medical assistance is unavailable, having the supplies to quickly manage injuries is invaluable. It’s also wise to encourage customers to stock essential over-the-counter medications to relieve any discomfort or symptoms that could arise from injuries.  

Tools and Supplies

Often, when utilities are disrupted during emergency situations, having the appropriate tools readily available to support needs and comfort goes a long way. Utilizing a battery-operated radio will ensure you and your customers receive crucial updates and information disseminated to the public. They should also keep a few flashlights and extra batteries in case the power goes out.

Miami-Dade and FL Approved Products

Regarding the home or building itself, taking the time to choose the best materials to ensure resilience during hurricane season is vital. If your customers are seeking metal panels to replace older asphalt shingles, or simply to install on a new structure, our PBR metal roof and wall panels are ideal for a variety of construction applications. With outstanding durability and a range of finish options, these panels are Miami-Dade certified and also possess FL Product Approval. They offer straightforward installation directly over purlins or joists, providing a trustworthy and visually appealing solution for your building requirements.

For your customers in the Industrial, Commercial, and Architectural industries, a great option is the Double-Lok™ roof panel, which is a mechanically field-seamed roof system. Double-Lok™ panels require a minimum slope of ¼:12 and is UL-90 and FM rated with Miami-Dade County approvals. If your customers are looking to upgrade their roof to a standing seam, then installing our Double-Lok™ roof panel over their existing R-panel roof without the need for sub-framing is an excellent choice.

Lastly, another great choice that is both Miami-Dade certified and FL Product Approved is the SuperLok® panel. These are impressively designed, mechanically field-seamed standing seam roof systems, and offer the unique combination of a 2-inch slim rib and outstanding uplift resistance, making it a hardy choice for any customers whose building is frequently exposed to harsh weather conditions.   

Clothing Essentials and Special Items 

During emergencies, it is important to select clothing that is both robust and weather-resistant if possible. For your safety, and the customers you service, we suggest keeping at least one change of clothing, specifically chosen for comfort and durability. Choose sturdy, closed-toe footwear and ensure easy access to durable yet comfortable socks and outerwear. For infants, children and adults with special needs, always ensure additional accommodations are arranged well in advance to guarantee comfort. Create a detailed list of all medications and dosages required and the frequency with which they are taken.

Cultivating Confidence Through Hurricane Preparedness

As we move through hurricane season, it’s important to remember that storm preparedness is more than a checklist—it’s a reflection of our commitment to the people and properties we serve. Taking the time to equip your team and your customers with the right resources and emergency supplies not only protects your metal building projects but also builds trust and peace of mind that lasts long after the storm. 

At MBCI, we’re here to support contractors with expert guidance, resilient building materials, and Miami-Dade certified metal roofing solutions designed to stand up to extreme weather. If you’re in need of more information on our product suggestions, feel free to connect with our team. Together, we can strengthen every structure and safeguard the memories that are made within them.

Stay safe, stay prepared, and continue looking out for one another.  

Spring Cleaning Simplified: Professional Strategies for Your Exterior Revitalization

As we transition from the cooler months and make way for spring’s vibrant energy, now is the perfect time to revitalize not just residential spaces but also the metal building you work to build or enhance. This comprehensive guide will provide you with the essential techniques to master your spring cleaning and remodel projects checklist, ensuring that your clients’ spaces are ready to embrace the sunshine and warmer days ahead.   

Start from the Top: Roof and Gutters 

Kick off your spring cleaning routine by thoroughly assessing the roofs and gutters of the buildings you manage. It’s vital to check for damaged panels, clogged gutters, and signs of wear that might have developed over the winter. Well-functioning gutters are essential for directing rainwater away from the building’s foundation, helping prevent costly water damage and expensive repairs. For optimal roof performance, consider recommending MBCI’s metal roofing options. We offer exceptional products such as our BattenLok® HS panel, known for its tall rib height that helps channel high volumes of melting snow and rain to the gutter system. 

While many focus on decluttering the interiors of buildings, it’s equally important not to overlook the roof, which is the first line of defense against the elements. Although asphalt shingles have been the go-to choice for many, studies by the Metal Roofing Association show that metal roofing panels outshine them in many ways, offering up to three times the lifespan and significantly reduced maintenance costs

»Pro Tip: For safe ground-level inspections, start by utilizing binoculars to identify potential roofing issues before retrieving your ladder.   

Check Those Tree Limbs   

Spring marks the season when trees begin to sprout again, making it a crucial moment to inspect potentially dangerous or overgrown branches that could jeopardize the integrity of the roofing. Encourage clients to trim any overhanging branches that could cause damage or scrape the roof surface. If your assessment reveals significant roofing or siding damage, we recommend using the LokSeam® panel for its ability to be installed over open framing or a solid substructure. This panel is also ideal for transitioning from roof to fascia with the use of a rib cover, all while delivering an excellent blend of function and form.  

As we embrace the rejuvenation and growth that spring signifies, we must also remember that it can bring unwelcome visitors like moss and mold – both of which can overwhelm a surface if not properly managed. These nuisances can harm your roof and siding, leading to diminished energy efficiency and driving up utility bills. If these problems are detected, consult with a professional and consider replacing them with a metal panel for simpler upkeep. Our experienced team can guide you through the process and offer suggestions that meet your needs.   

Consider the Environment  

For contractors prioritizing eco-friendliness in their projects, MBCI offers numerous environmentally conscious solutions. Our new MasterRib® panel stands out in the market, offering superior durability due to its composition of high-quality metal and optional Drip Stop technology benefits. This panel is widely used because of its versatility, making it an ideal fit for agricultural, light commercial, and residential buildings. For those interested in sustainable building practices, don’t miss our blog post on the environmental advantages of metal roofs – your one-stop resource for green building insights

For a quick and easy refresh of your metal building exteriors this spring, a thorough rinse with a garden hose at normal pressure can effectively remove winter’s grime from metal roof and wall panels. Follow this up with some touch-up paint formulated for metal panels to elevate the building’s curb appeal. If you wish to avoid repainting chipped surfaces for years, consider replacing them with metal panels, as MBCI’s offers a variety of colors to suit many design aesthetics. Our extensive selection is adaptable and compliments numerous building aesthetics. Also, remind clients to clean windows inside and out for a crystal-clear view of the blossoms that springtime will bring. You’d be surprised at the dramatic transformation that results from these seemingly minor adjustments!   

Addressing these concerns upfront can save substantial repair costs down the line. MBCI’s FW-120 is a strong contender for those who need to cover large composite wall areas, and helps keep air and water out under various pressure levels with proper design and installation. If you’re uncertain about handling these tasks independently, don’t hesitate to seek assistance from our experts, who can provide you with the guidance you need to deliver a revitalized metal building for your clients this season.  Ready to elevate your metal building remodels this spring? Let’s quickly review how to initiate your exterior cleaning process:   

  1. Begin by inspecting roofs for loose panels, missing sealants, obstructed gutters, or any damage from winter.  
  2. Assess for moss or fungus on both your roof and siding. If damage is significant, contact a professional to assist you with removal, and consider one of our suggested metal panels for a low-maintenance solution. 
  3. Rinse your roof and wall panels for a fresh start. Follow up with proper touch-up paint for an instant upgrade. 
  4. Make sure you wipe down both the inside and outside of your windows. 
  5. Clear away any fallen foliage around the building. 
  6. Evaluate if anything needs replacing and contact our experts for assistance with the perfect product selection. 

5 Reasons to Choose Metal Roofing for Superior Fire Safety

 

When building or renovating a property, selecting materials that prioritize safety alongside performance is essential. Metal roofing has emerged as a leading solution that offers comprehensive protection for homes and businesses. Here are five compelling reasons why metal roofing should be considered for optimal fire safety and structural protection.

1. Superior Fire Resistance Properties

Metal roofing provides exceptional defense against fire hazards. As a non-combustible material carrying the highest fire resistance rating (Class A), metal roofs can withstand extreme temperatures without igniting. This crucial characteristic helps protect structures from heat and airborne embers that might otherwise compromise roof integrity during fire events.

2. Long-Term Value and Protection

The investment in a metal roof delivers substantial returns through: 

  • Minimal maintenance requirements 
  • Exceptional durability spanning decades 
  • Enhanced structural protection 
  • Potential insurance premium reductions in many regions 

These advantages create significant economic benefits for property owners seeking both protection and value.

3. Sustainability and Environmental Benefits

Metal roofing represents a responsible choice for environmentally conscious construction. These systems: 

  • Often incorporate recycled content 
  • Remain fully recyclable at end-of-life 
  • Reflect solar radiation, improving energy efficiency 
  • Support sustainable building practices and reduced resource consumption

4. Efficient Installation and Performance

Metal roofing offers practical advantages during construction or replacement projects. Its lightweight nature and installation efficiency mean reduced project timelines. Contractors can rapidly secure structures with roofing that provides immediate, comprehensive protection against multiple environmental threats.

5. Design Flexibility and Curb Appeal

Today’s metal roofing systems combine safety with sophisticated aesthetics. Available in diverse colors, styles, and finishes, metal roofing complements any architectural design while delivering uncompromising protection. Property owners no longer need to choose between safety features and visual appeal. 

Selecting metal roofing represents a commitment to building resilience, sustainability, and long-term protection. Whether for residential or commercial applications, metal roofing delivers multi-dimensional benefits that extend well beyond basic shelter. 

Ready to explore fire-resistant roofing solutions? Contact our team to learn how our premium metal roofing systems can enhance your property’s safety and performance. 

Marketing Your Roofing Company: 7 Proven Strategies That Work

Back in the days of the Wild West, “branding” meant leaving your unique mark on your cattle to claim ownership across the sprawling range. It symbolized identity and loyalty for those who rode the trails. In today’s fast-paced business landscape, branding still revolves around leaving a mark, but it’s no longer about physical property. Today, it’s about carving a lasting mental and emotional impression in the minds of your customers. For your roofing company, that means crafting a brand that reflects your values and rises above the digital noise of the crowded construction industry to get noticed. 

What Is—and Isn’t—a Brand? 

Let’s break it down. A brand isn’t your logo, your website, or even your latest roofing service. It’s not what you say it is. Instead, it’s the perception and emotional connection your customers form based on their experiences with your business. It’s the gut feeling they get when they hear your name or see your trucks roll by. Your brand is the sum of every interaction, from a quick estimate to a finished roof, shaped by how your customers feel about you.

1. Brand Awareness in 2025

Today’s data shows people encounter upwards of 10,000 brand messages daily—double what they faced in 2020—thanks to the explosion of AI-driven ads, immersive platforms, and endless scrolling. For your roofing company, standing out isn’t just about having a solid service; it’s about cutting through this clutter with a memorable brand campaign. Research still holds that people retain only 10% of what they hear after three days, but pair that with a striking visual, like a drone shot of your latest roof install, and retention jumps to 65%. 

Your brand needs to be bold, shareable, and consistent to stick in people’s minds. Studies now suggest a brand takes 7–10 impressions to register in today’s oversaturated market. Your job? Get prospects and customers buzzing about your work—liking, sharing, and talking about it across their networks. Nail that a few times a week, and you’re on track to dominate your local scene. 

Here’s how to make it happen with today’s top tools: traditional marketing, website development, search engine optimization (SEO), email marketing, social media, and cutting-edge digital strategies.

2. Traditional Marketing

Traditional channels like billboards, radio, and trade shows aren’t dead in 2025. They’ve just evolved. While print newspapers and Yellow Pages have faded into obscurity, hyper-local tactics like digital billboards with QR codes or sponsoring community events can still build awareness. The catch? They lack the real-time analytics of digital platforms and don’t let you chat directly with your audience. Pair them with online efforts for the best bang for your buck. Think of them as a supporting act, not the headliner.

3. Website Development

Your website is your 24/7 salesperson, and in today’s world, it’s non-negotiable for any roofing business. Why? It’s cost-effective, accessible, and builds trust. A sleek, fast-loading site signals you’re a pro. Stats show 80% of users judge a company’s credibility by its web design alone. Plus, with voice search and AI chatbots now standard, your site can answer questions like “How much for a new roof?” even while you’re asleep. Make it mobile-friendly, easy to navigate, and packed with visuals of your work. Before-and-after photos still seal the deal.

4. SEO (Search Engine Optimization)

SEO keeps your roofing company popping up when folks search “roof repair near me” on Google, Bing, or even AI-powered engines. It’s all about boosting your online visibility with smart content. Start simple: sprinkle keywords (e.g., “emergency roof repair [your city]”) into your site’s titles, headers, and pages. Share blog posts or videos that tackle common roofing questions like “Can my roof handle another storm season?” Keep navigation smooth so customers can reach you fast. Not sure where to start? Think like your client: What are they typing into their phones at 2 a.m. with a leaky roof?

5. Email Marketing

Email is still a powerhouse. Everyone’s got an inbox, and it’s a direct line to your audience. With platforms like Mailchimp, you can track opens, clicks, and even sales tied to each campaign. Personalize it: send storm prep tips to homeowners or a “thanks for choosing us” follow-up with a discount on gutter cleaning. Automation’s your friend. Set up drip campaigns that trigger when someone signs up for a quote. It’s low-cost (many plans are still free for small lists) and flexible. Tweak it if it’s not working. Just pick a provider that scrubs bad email addresses and serves up solid stats.

6. Social Media

Social media’s your megaphone, with platforms like Instagram, TikTok, and LinkedIn driving engagement and leads. It’s 100% better at closing deals than cold calls ever were. Post quick drone clips of your crew in action, share customer testimonials, or jump on trends like a “Roofing Fails” series with a humorous twist. Focus on one platform first (Instagram for visuals, LinkedIn for pros) and keep it consistent—weekly posts with punchy captions and eye-catching images. Tools like Buffer or Later can auto-post for you, and analytics will show what’s clicking. Engage back—answer comments, share others’ posts, and build a community around your brand.

7. Digital Marketing

Ready to level up? Digital ads are smarter than ever. Paid social ads on Meta (yep, still kicking with 3 billion+ users) let you target homeowners in your zip code who’ve searched “roof leaks.” Search Engine Marketing (SEM) via Google Ads puts you at the top of “roofing contractor” searches—perfect for urgent jobs. And programmatic ads? They use AI to hit the right people at the right time, no guesswork needed. Budget varies, but even $100 a month can stretch far with precise targeting. Work with a pro if you can. They’ll optimize it so you’re not just spraying and praying. 

Great Marketing Means Business 

Branding isn’t optional. It’s your roofing company’s lifeline. With a mix of sharp messaging, standout visuals, and the right tools, you can break through the noise and leave a mark as lasting as a Wild West brand. Whether it’s a killer website, a viral TikTok, or a targeted ad, now’s the time to connect with your audience and build a reputation that keeps the jobs rolling in. 

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