Spring Cleaning Simplified: Professional Strategies for Your Exterior Revitalization

As we transition from the cooler months and make way for spring’s vibrant energy, now is the perfect time to revitalize not just residential spaces but also the metal building you work to build or enhance. This comprehensive guide will provide you with the essential techniques to master your spring cleaning and remodel projects checklist, ensuring that your clients’ spaces are ready to embrace the sunshine and warmer days ahead.   

Start from the Top: Roof and Gutters 

Kick off your spring cleaning routine by thoroughly assessing the roofs and gutters of the buildings you manage. It’s vital to check for damaged panels, clogged gutters, and signs of wear that might have developed over the winter. Well-functioning gutters are essential for directing rainwater away from the building’s foundation, helping prevent costly water damage and expensive repairs. For optimal roof performance, consider recommending MBCI’s metal roofing options. We offer exceptional products such as our BattenLok® HS panel, known for its tall rib height that helps channel high volumes of melting snow and rain to the gutter system. 

While many focus on decluttering the interiors of buildings, it’s equally important not to overlook the roof, which is the first line of defense against the elements. Although asphalt shingles have been the go-to choice for many, studies by the Metal Roofing Association show that metal roofing panels outshine them in many ways, offering up to three times the lifespan and significantly reduced maintenance costs

»Pro Tip: For safe ground-level inspections, start by utilizing binoculars to identify potential roofing issues before retrieving your ladder.   

Check Those Tree Limbs   

Spring marks the season when trees begin to sprout again, making it a crucial moment to inspect potentially dangerous or overgrown branches that could jeopardize the integrity of the roofing. Encourage clients to trim any overhanging branches that could cause damage or scrape the roof surface. If your assessment reveals significant roofing or siding damage, we recommend using the LokSeam® panel for its ability to be installed over open framing or a solid substructure. This panel is also ideal for transitioning from roof to fascia with the use of a rib cover, all while delivering an excellent blend of function and form.  

As we embrace the rejuvenation and growth that spring signifies, we must also remember that it can bring unwelcome visitors like moss and mold – both of which can overwhelm a surface if not properly managed. These nuisances can harm your roof and siding, leading to diminished energy efficiency and driving up utility bills. If these problems are detected, consult with a professional and consider replacing them with a metal panel for simpler upkeep. Our experienced team can guide you through the process and offer suggestions that meet your needs.   

Consider the Environment  

For contractors prioritizing eco-friendliness in their projects, MBCI offers numerous environmentally conscious solutions. Our new MasterRib® panel stands out in the market, offering superior durability due to its composition of high-quality metal and optional Drip Stop technology benefits. This panel is widely used because of its versatility, making it an ideal fit for agricultural, light commercial, and residential buildings. For those interested in sustainable building practices, don’t miss our blog post on the environmental advantages of metal roofs – your one-stop resource for green building insights

For a quick and easy refresh of your metal building exteriors this spring, a thorough rinse with a garden hose at normal pressure can effectively remove winter’s grime from metal roof and wall panels. Follow this up with some touch-up paint formulated for metal panels to elevate the building’s curb appeal. If you wish to avoid repainting chipped surfaces for years, consider replacing them with metal panels, as MBCI’s offers a variety of colors to suit many design aesthetics. Our extensive selection is adaptable and compliments numerous building aesthetics. Also, remind clients to clean windows inside and out for a crystal-clear view of the blossoms that springtime will bring. You’d be surprised at the dramatic transformation that results from these seemingly minor adjustments!   

Addressing these concerns upfront can save substantial repair costs down the line. MBCI’s FW-120 is a strong contender for those who need to cover large composite wall areas, and helps keep air and water out under various pressure levels with proper design and installation. If you’re uncertain about handling these tasks independently, don’t hesitate to seek assistance from our experts, who can provide you with the guidance you need to deliver a revitalized metal building for your clients this season.  Ready to elevate your metal building remodels this spring? Let’s quickly review how to initiate your exterior cleaning process:   

  1. Begin by inspecting roofs for loose panels, missing sealants, obstructed gutters, or any damage from winter.  
  2. Assess for moss or fungus on both your roof and siding. If damage is significant, contact a professional to assist you with removal, and consider one of our suggested metal panels for a low-maintenance solution. 
  3. Rinse your roof and wall panels for a fresh start. Follow up with proper touch-up paint for an instant upgrade. 
  4. Make sure you wipe down both the inside and outside of your windows. 
  5. Clear away any fallen foliage around the building. 
  6. Evaluate if anything needs replacing and contact our experts for assistance with the perfect product selection. 

5 Reasons to Choose Metal Roofing for Superior Fire Safety

 

When building or renovating a property, selecting materials that prioritize safety alongside performance is essential. Metal roofing has emerged as a leading solution that offers comprehensive protection for homes and businesses. Here are five compelling reasons why metal roofing should be considered for optimal fire safety and structural protection.

1. Superior Fire Resistance Properties

Metal roofing provides exceptional defense against fire hazards. As a non-combustible material carrying the highest fire resistance rating (Class A), metal roofs can withstand extreme temperatures without igniting. This crucial characteristic helps protect structures from heat and airborne embers that might otherwise compromise roof integrity during fire events.

2. Long-Term Value and Protection

The investment in a metal roof delivers substantial returns through: 

  • Minimal maintenance requirements 
  • Exceptional durability spanning decades 
  • Enhanced structural protection 
  • Potential insurance premium reductions in many regions 

These advantages create significant economic benefits for property owners seeking both protection and value.

3. Sustainability and Environmental Benefits

Metal roofing represents a responsible choice for environmentally conscious construction. These systems: 

  • Often incorporate recycled content 
  • Remain fully recyclable at end-of-life 
  • Reflect solar radiation, improving energy efficiency 
  • Support sustainable building practices and reduced resource consumption

4. Efficient Installation and Performance

Metal roofing offers practical advantages during construction or replacement projects. Its lightweight nature and installation efficiency mean reduced project timelines. Contractors can rapidly secure structures with roofing that provides immediate, comprehensive protection against multiple environmental threats.

5. Design Flexibility and Curb Appeal

Today’s metal roofing systems combine safety with sophisticated aesthetics. Available in diverse colors, styles, and finishes, metal roofing complements any architectural design while delivering uncompromising protection. Property owners no longer need to choose between safety features and visual appeal. 

Selecting metal roofing represents a commitment to building resilience, sustainability, and long-term protection. Whether for residential or commercial applications, metal roofing delivers multi-dimensional benefits that extend well beyond basic shelter. 

Ready to explore fire-resistant roofing solutions? Contact our team to learn how our premium metal roofing systems can enhance your property’s safety and performance. 

Marketing Your Roofing Company: 7 Proven Strategies That Work

Back in the days of the Wild West, “branding” meant leaving your unique mark on your cattle to claim ownership across the sprawling range. It symbolized identity and loyalty for those who rode the trails. In today’s fast-paced business landscape, branding still revolves around leaving a mark, but it’s no longer about physical property. Today, it’s about carving a lasting mental and emotional impression in the minds of your customers. For your roofing company, that means crafting a brand that reflects your values and rises above the digital noise of the crowded construction industry to get noticed. 

What Is—and Isn’t—a Brand? 

Let’s break it down. A brand isn’t your logo, your website, or even your latest roofing service. It’s not what you say it is. Instead, it’s the perception and emotional connection your customers form based on their experiences with your business. It’s the gut feeling they get when they hear your name or see your trucks roll by. Your brand is the sum of every interaction, from a quick estimate to a finished roof, shaped by how your customers feel about you.

1. Brand Awareness in 2025

Today’s data shows people encounter upwards of 10,000 brand messages daily—double what they faced in 2020—thanks to the explosion of AI-driven ads, immersive platforms, and endless scrolling. For your roofing company, standing out isn’t just about having a solid service; it’s about cutting through this clutter with a memorable brand campaign. Research still holds that people retain only 10% of what they hear after three days, but pair that with a striking visual, like a drone shot of your latest roof install, and retention jumps to 65%. 

Your brand needs to be bold, shareable, and consistent to stick in people’s minds. Studies now suggest a brand takes 7–10 impressions to register in today’s oversaturated market. Your job? Get prospects and customers buzzing about your work—liking, sharing, and talking about it across their networks. Nail that a few times a week, and you’re on track to dominate your local scene. 

Here’s how to make it happen with today’s top tools: traditional marketing, website development, search engine optimization (SEO), email marketing, social media, and cutting-edge digital strategies.

2. Traditional Marketing

Traditional channels like billboards, radio, and trade shows aren’t dead in 2025. They’ve just evolved. While print newspapers and Yellow Pages have faded into obscurity, hyper-local tactics like digital billboards with QR codes or sponsoring community events can still build awareness. The catch? They lack the real-time analytics of digital platforms and don’t let you chat directly with your audience. Pair them with online efforts for the best bang for your buck. Think of them as a supporting act, not the headliner.

3. Website Development

Your website is your 24/7 salesperson, and in today’s world, it’s non-negotiable for any roofing business. Why? It’s cost-effective, accessible, and builds trust. A sleek, fast-loading site signals you’re a pro. Stats show 80% of users judge a company’s credibility by its web design alone. Plus, with voice search and AI chatbots now standard, your site can answer questions like “How much for a new roof?” even while you’re asleep. Make it mobile-friendly, easy to navigate, and packed with visuals of your work. Before-and-after photos still seal the deal.

4. SEO (Search Engine Optimization)

SEO keeps your roofing company popping up when folks search “roof repair near me” on Google, Bing, or even AI-powered engines. It’s all about boosting your online visibility with smart content. Start simple: sprinkle keywords (e.g., “emergency roof repair [your city]”) into your site’s titles, headers, and pages. Share blog posts or videos that tackle common roofing questions like “Can my roof handle another storm season?” Keep navigation smooth so customers can reach you fast. Not sure where to start? Think like your client: What are they typing into their phones at 2 a.m. with a leaky roof?

5. Email Marketing

Email is still a powerhouse. Everyone’s got an inbox, and it’s a direct line to your audience. With platforms like Mailchimp, you can track opens, clicks, and even sales tied to each campaign. Personalize it: send storm prep tips to homeowners or a “thanks for choosing us” follow-up with a discount on gutter cleaning. Automation’s your friend. Set up drip campaigns that trigger when someone signs up for a quote. It’s low-cost (many plans are still free for small lists) and flexible. Tweak it if it’s not working. Just pick a provider that scrubs bad email addresses and serves up solid stats.

6. Social Media

Social media’s your megaphone, with platforms like Instagram, TikTok, and LinkedIn driving engagement and leads. It’s 100% better at closing deals than cold calls ever were. Post quick drone clips of your crew in action, share customer testimonials, or jump on trends like a “Roofing Fails” series with a humorous twist. Focus on one platform first (Instagram for visuals, LinkedIn for pros) and keep it consistent—weekly posts with punchy captions and eye-catching images. Tools like Buffer or Later can auto-post for you, and analytics will show what’s clicking. Engage back—answer comments, share others’ posts, and build a community around your brand.

7. Digital Marketing

Ready to level up? Digital ads are smarter than ever. Paid social ads on Meta (yep, still kicking with 3 billion+ users) let you target homeowners in your zip code who’ve searched “roof leaks.” Search Engine Marketing (SEM) via Google Ads puts you at the top of “roofing contractor” searches—perfect for urgent jobs. And programmatic ads? They use AI to hit the right people at the right time, no guesswork needed. Budget varies, but even $100 a month can stretch far with precise targeting. Work with a pro if you can. They’ll optimize it so you’re not just spraying and praying. 

Great Marketing Means Business 

Branding isn’t optional. It’s your roofing company’s lifeline. With a mix of sharp messaging, standout visuals, and the right tools, you can break through the noise and leave a mark as lasting as a Wild West brand. Whether it’s a killer website, a viral TikTok, or a targeted ad, now’s the time to connect with your audience and build a reputation that keeps the jobs rolling in. 

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The Color Of Success: MBCI’s Durable Coating & Finish Options

The building is designed. The construction schedule is worked out. The materials have been chosen. The trades have been hired. There’s just one more crucial decision to make: The finish.

Metal construction with MBCI already has a long list of benefits basically built in, from enhanced sustainability to superior durability and longevity. But to ensure the long-term, high-performing life of the MBCI materials you’ve invested in, you also need to choose the right finish for your metal components.

Though many people think of finish as simply the color on top of the metal, it’s actually far more. Standard finishes include a primer designed to bind the colorcoat to the metal substrate and provides additional corrosion protection. The colorcoat is comprised of a resin and pigments to create a durable finish in a variety of colors. MBCI’s color finishes are composed of a combination of layers and ingredients to provide you with the best technology for your specific project. MBCI can provide customized finishes that can include additional layers of primer, colorcoat or topcoats depending on the level of protection you choose. The selected resins, pigments and other ingredients determine not only the color and gloss, but how well the finish can stand up to the elements, its expected longevity – and therefore the lifetime of the material it’s protecting.

MBCI_FW-120_Bluffdale City Hall_Rodac_Ext_002_1116

Which finish?

MBCI offers two categories of standard finishes. The Signature® 200 series of coatings is a silicone modified polyester (also known as SMP). Silicone modified polyester coatings are hard, durable finishes that provide remarkable gloss, color retention and chalk resistance. A perfect choice for doors, wall cladding, agricultural and high traffic commercial projects. The most economical choice, Signature® 200, comes in a variety of stock colors and can also be customized to your specifications.

For premium projects or projects in more aggressive environments, MBCI’s Signature® 300 series of coatings utilize a 70%polyvinylidene fluoride (PVDF) resin. PVDF finishes offer superior color retention and are highly resistant to harsh conditions such as UV radiation, high winds, high altitudes, acid rain, high humidity and other chemically or environmentally aggressive environments. Signature® 300 coatings are perfect for high visibility architectural and industrial projects. If you’re building near the coastline, MBCI carries a special finish formulated to stand up to marine environments and damaging salt spray.

MBCI also provides customized finishes for interior projects wherever corrosive conditions occur indoors, such as in water treatment plants, indoor swimming pools or facilities that use or manufacture caustic, corrosive chemicals.

Color Choices

The popular reds and greens of recent decades have given way to trends toward more natural colors, earth tones, calming blues and natural metallics such as copper and bronze. As MBCI Paint and Coatings Specialist Martin Thompson explains, “MBCI’s stock color options reflect the changes in color trends – and if there is something we don’t offer on the standard color chart, we will customize it for you.”

You can download MBCI’s Color Charts here:

Architectural Color Chart

Commercial & Industrial Color Chart

Residential Color Chart

If you don’t find the option you had in mind, contact your friendly MBCI representative to start the color customization process. We can match virtually any shade, but custom colors may require increased lead time.

MBCI_7.2, Artisan, FW-120, PBD_Sandstone Met, Dove Met, Col. Red_Entheos Academy_Rodac Roofing_Ext_019_0812

Maintenance/Best Practices

Once you’ve completed a project, you’ll certainly want to maintain it. While MBCI products require little to no maintenance, there are a few pointers that will help get the longest life and best performance out of your MBCI metal finish:

  1. Don’t allow cut panel ends to contact uncured concrete — Metal panels are susceptible to corrosion when exposed to chlorides or highly alkaline uncured concrete. Leave a gap between these panel edges and green concrete and ensure good drainage away from walls and off rooftops.
  2. Keep metal components dry  Corrosion is made possible by prolonged wet conditions. Inspect your entire building envelope at least twice a year, removing dirt buildup, mold, mildew or anything else that traps or holds water against metal components.
  3. Wash annually — A light washing with household soap or siding cleaner is recommended once a year. In wet environments with excessive organic material like mold or pollen, wash more frequently.

Warranties

We know our finishes are strong, and we stand by them. Both the Signature® 200 and Signature® 300 series come with 30-year colorfastness and 40-year film integrity warranties. Colorfastness refers to the color maintaining its appearance, while film integrity is an indicator of how long the finish will adhere to the panel surface. In exceptionally harsh environments such as heavy industrial or coastal areas, the warranty may be different. Speak to your representative for more details. In case of small scratches or blemishes, touchup paint matching your finish is available through MBCI.

When you’re ready to make decisions on coatings and finishes – or if you just have questions – don’t hesitate to reach out to your MBCI representative.

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